UGC Content Creation Platform for Social Media Ads

Krispy

Core Technologies

Laravel, Laravel Nova (admin panel), MySQL, server-side events (for chat), firebase (for push notifications)

Services

Project discovery, Front-end, Back-end, SaaS development

Some information

Project details

AdTech project with an idea of interaction between content creators and brands that want to use this content. It allows creation of UGC content to use in Facebook, Instagram, and TikTok Ads.

  • Client

    USA

  • Period

    Jan 2022 - Jul 2022

  • Website

    getkrispy.com

Client website

Project description

There are 3 main user roles: Site admin; Brand; Creator. For example, some company (Brand) needs to sell socks, it creates the campaign with the project's description at Krispy. Then Creators apply for participation in this campaign. Then Brand chooses one or more Creators. Then Creators are guided through storyboard on what to show and say. There is also a chat between Brand and Creator for more effective interaction. Creator shoots scenes and gives the video material to the Brand to check. If the Brand approves the video, the creator gets paid.

Application Main Features

  • Siteadmin: full user and campaign management.

  • Brand ambassador: create/edit/view campaign; view/approve/reject creator; view scenes; approve/reject video from creators; chat with creators; account settings.

  • Creator: view the list of active campaigns; make an application for a new campaign; record and upload the scenes chat with brand ambassadors; push notifications; account settings.

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